Trader Joe travels around the world to bring the best foods of the world for his neighbors back home. Those who don't know of his frequent journeys across the culinary world are invited to travel with him.

Trader Joe's photobooths generate free passports, which travelers can bring to their neighborhood Trader Joe's to fill with travel stamps. Raffle tickets are given to every full passport every week to win gift certificates and limited suitcase-edition tote bags, which they can cover with give-away stickers.
in-store


A lost tourist asks around for directions to the nearest Trader Joe's. Those who give the tourist the right directions are given a gift certificate to show Trader Joe's customer appreciation.
non-traditional


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Neighborhood maps are turned into Trader Joe's maps, where the nearest locations are highlighted.
outdoor