When Peet’s first opened in Berkeley, CA, 1966, the community became tighter because locals constantly gathered around good coffee. Communities are brought together when they spend time together. Peet's is partnering with independent artists, musicians, and photographers to bring together a national tour to stop by your neighborhood.

The tour launches with a revamp of Peet's. The work of artists' on tour are put on ceilings to view while drinking a cup.


Cups feature the work of artists on tour, while the sleeves tell more information about the artists.


If the symbol of the P is in your neighborhood, that means the tour is coming to you soon.
Teaser- progression of 3 weeks:


The artwork featured in Peet's pop-up tours are turned into posters that double as stickers with the symbol of the P. As stickers are peeled off over time, the symbol is spread, while also revealing the site.




All tour information is found through IWantIn.com, where you can search for the nearest events. Enter your email to RSVP, and you can pick your tickets up at any Peet's location. If Peet's isn't making a tour stop where you are, you can add your neighborhood and have neighbors vote to stop at your location. Neighbors are found through facebook and twitter, making it easier to connect with locals.


Annual zine of the upcoming neighborhood tours- pop-up galleries, small performances
side a: artist profile + event information
side b: selected work of the artist that can be detached as a 13''x 19'' poster
chipcoard cover + newsprint on laser


Local invitations are left on handles of bikes and doors, based on the location of the next event.